About Molecular.

The Story of Molecular

Molecular Worldwide was formed in 2023 as a result of the merger between the full-service agency BBDO Warsaw and Molecular BBDO, an agency specializing in global e-commerce services. In 2024, it integrated with the London-based agency Haygarth, leading to the creation of Omnicom Commerce Europe.

Molecular is a unique combination of a traditional agency skills and e-commerce competencies. It is a response to the challenges of modern global market and a way to maximize the potential of every brand. We use classic strategy and communication methods to create comprehensive campaigns for our clients within the Molecular Creative framework. At the same time, we identify the potential for expanding sales through e-commerce channels.

Our in-house technology department has developed a unique and highly effective system for launching and managing goods on digital shelves on any online platform. Thanks to the merger with Haygarth, we offer top-tier strategic and conceptual know-how, enabling our clients to thrive in the dynamic world of modern commerce and communication.