Do you know what sound a unicorn makes?
mBank’s love for the city of Łódź is like a child’s love for its mother. That’s where the bank’s headquarters are located. The company strongly supports local initiatives, as it was in 2023, when the city of Łódź celebrated the 600th anniversary of its municipal rights.
On this occasion, a symbol of the city was chosen—a rainbow Unicorn. The problem is that no one had ever recorded this mythical animal’s voice.
We created a contest in which we invited listeners of the local radio station to share their interpretations of the Unicorn’s voice. The number of submissions was impressive, and the winning sound became part of the city’s identity.
