As many as half of Poles declare problems with expressing their feelings. Using the premiere of the T-Class, the new Mercedes-Benz model, we decided to show how emotions can be expressed. For a month, we scanned the internet and tracked the moods of our compatriots, then translated them into the language of colors—the same ones that illuminate the cabin in the new Mercedes.
Huge LED light displays were placed in the building of the Mercedes-Benz headquarters in Warsaw. Its interior lit up every day with different lights, reflecting the current moods of Poles. Several million people traveling past the building saw the light installation. And in result, T-Class sales doubled.
