In the ever-evolving landscape of advertising and media, the role of graphic designers and editors has undergone a profound transformation. At Molecular, these talented individuals are the backbone of our creative output, contributing in ways that go far beyond the traditional scope of their roles. What was once merely the domain of DTP (Desktop Publishing) has now expanded into a multifaceted Studio that drives our most innovative projects forward.
Historically, the work of DTP professionals centered around the preparation of materials for print—designing layouts, arranging text and images, and ensuring that every detail was perfectly aligned for physical publication. While these skills remain crucial, the digital age has demanded a new set of expertise and a broader range of capabilities from our graphic designers. Today, their work encompasses a vast array of media, including content published on the internet, television, and various video platforms.
From video editing and animation to developing multimedia presentations and crafting engaging digital experiences, our team of experts ensures that every piece of content is polished to perfection.
This transformation from a traditional DTP department to a modern, versatile Studio has been guided by the leadership of Bartek Mularczyk. Under his direction, our team has not only adapted to the changing demands of the industry but has also set new standards for excellence in graphic design and digital content creation.
The Studio’s evolution reflects the broader trends in the advertising world, where the lines between different media are increasingly blurred, and the ability to create cohesive, cross-platform content is more important than ever. By staying ahead of these trends and continuously expanding our capabilities, Molecular ensures that we can meet the needs of our clients in a rapidly changing environment.